The Various Uses Of Virtual Offices
Here is a list of well-known and also obscure reasons for having a mailing address which is not your residential address.
It’s hard to keep yourself anonymous if you simultaneously want to be an entrepreneur. You have to be a frontman.
A frontman can be both known and unknown, however.
A frontman can have as stage name, ‘David Bowie’, which is not the same name as the one he signs cheques with.
A frontman can have a virtual telephone number, to which he can divert calls which are not from his friends and family.
A frontman can have a website which he sells from but put his private thoughts on a blog somewhere else, or nowhere at all.
A frontman can divert business letters to a virtual office while still getting his personal letters at his own home. https://freevirtualoffice.co.uk/services.php. Thus, the man out front can be quite private at the same time.
Some people form companies and, to save a few quid, they use their home address in the registration.
What they don’t realise is that Companies House will publish their Registered Office Address and Director’s Service (or Correspondence) Address on their gov.uk website.
This in turn means that their name, month and year of birth and home address end up in other websites online, who have bought the data from Companies House.
It can be quite disconcerting when someone you don’t know later contacts you and tells you how they found out your details!
Another place you need an address is when you buy a domain name.
Domain registrars publish contact details and if savvy visitors look up who owns ‘mysuperplusgoodsite.co.uk’ and find out it’s registered to you, at your home address, that’s not ideal for long-term credibility and peace of mind.
To be taken seriously in business, you have to look, sound, smell and feel the part.
Anyone looking for a genuine used Rolex will hesitate to buy one from someone trading from a shed in a ghetto.
People do due diligence. Send the right signals and you get the sale. Send the wrong signals and you lose it or, at best, you have to do a lot of explaining to worried enquirers.
Match your client’s expectations. If your website suggests ‘upper class’ but your mailing address screams ‘proletarian’, you’ll never know the number of sales you lost, because they won’t call you to check you out any further. This works in reverse as well.
A landscape gardener having a mailing address in Mayfair better be on call to the Queen and dukes of England!
You can move your trading address many times but still keep the same mailing address. Thus, you can still use the headed notepaper you got printed until it runs out, instead of having to get a new batch printed.
5. Local Colour.
To keep the image consistent, you can buy a local telephone number. This helps stop clients scratching their heads when they click on the ‘Contact Us’ link on your website.
Clients call the number, get redirected to your (virtual) PA, she takes a message and the illusion is maintained.
A decent virtual office provider will forward any letters in a timely manner, for a reasonable fee. Some providers let you collect letters in person, but this can quickly become a chore for you and a waste of half a day.
It’s better to have them posted on to your home address, so you get them in good time and can put out any small fires before they become great conflagrations!
The internet has given us the phenomenon that is Google Maps. Anyone can now enter any address in any city into Google and see what it looked like … a year ago!
If what they see is your down-at-heel semi-detached or a skewed picture of the Nissen hut beside it, you are proclaiming an image that is at odds with the one you’ve carefully cultivated online.
A plumber could get away with that, a property management company cannot.
Using a virtual office means that burglars can’t work out where your valuable equipment is actually located. This can be very important to small businessmen in trade or larger ones selling valuable stock, like jewellery.
A man covets through his eyes and the wolves are circling the fold constantly. Why make it easy for punks to get at your stuff? You don’t want to woken up at 2am with an automated alarm-call and then have to drive down to your trading address to find someone’s gone through the side door with a sledgehammer.
Hiding your trading address by posting a different mailing address online and in your literature is the smart move. For someone operating from home, it means that your family or your personal belongings are not at risk from thieves or pests who can look up your address at Companies House.
Simply put, you save money. If you don’t need an actual office to work in but you do need a mailing address, buying a virtual office is the obvious solution.
No lease, no maintenance fees, no overheads, no hassle!
Going all-out from a standing-start is admirable, from a limited perspective, but it’s not the smart move. Businesses fail all the time. What sounds great in your head and looks
good on paper can crash and burn in the Real World. If you’ve set up a big bricks-and mortar operation this can kill your chances of starting up again easily.
If you’re office is virtual, you can re-tool and re-purpose and be up and running again in no time!
< Return to Blog